A file 46.7 million folks watched girls’s sport on tv in 2023, new analysis has discovered.
The full for 2023 was a million larger than the earlier finest in 2019.
“Ladies’s sport is attracting extra youthful, feminine followers which is nice information for the business,” stated Tammy Parlour – the CEO and co-founder of Ladies’s Sports activities Belief.
“It exhibits we’re beginning to entice a particular fanbase. The extra we will perceive the motivation driving their reference to reside girls’s sports activities, the extra this can allow us to construct richer experiences for them out and in the stadium, and in the end deepen their fandom.”
The figures mirror the quantity of people that watched televised girls’s sport for at the least one minute over the 12 months, with the common viewing time rising by 16% to 10 hours seven minutes,
Soccer was the most well-liked sport, with 74% of viewing hours.
England’s defeat by Spain within the Ladies’s World Cup closing was watched by 12 million viewers on BBC One, with an total viewers of 21.2 million watching the BBC’s TV protection of the event.
Probably the most-watched girls’s sport occasion on pay TV was day three of golf’s Solheim Cup, with Staff Europe retaining the trophy by drawing with Staff USA in Andalucia, Spain.
TikTok has pushed the largest enhance in video views, the report stated, with the Ladies’s Tremendous League (WSL) the main home girls’s league on the platform after a 268% rise to 150 million views.
Extra folks attended girls’s sport occasions in 2023 than 2022, too, with that determine rising from 2.1 million to 2.6 million, in line with information supplied by advertising and marketing company Two Circles.
“The business must capitalise on these alternatives to drive additional consciousness and engagement,” stated Parlour.
