Cyndi Lauper inks deal with firm behind ABBA Voyage for new immersive performance project-ZoomTech News

STOCKHOLM (AP) — Legendary pop icon Cyndi Lauper, who rose to fame within the Nineteen Eighties with hits equivalent to “Time After Time” and “Ladies Simply Need To Have Enjoyable,” has entered a partnership with the Swedish masterminds behind the immersive digital live performance ABBA Voyage.

The partnership introduced Thursday by the Pophouse Leisure Group co-founded by ABBA singer Björn Ulvaeus, entails the acquisition of a majority share of the award-winning singer-songwriter’s music. The goal is to develop new methods to convey Lauper’s music to followers and youthful audiences via new performances and stay experiences.

Lauper mentioned she agreed to the sale, for an undisclosed quantity, when it turned obvious the Swedish firm wasn’t simply in it for the cash. “Most fits, while you inform them an thought, their eyes glaze over, they simply need your biggest hits,” Lauper advised The Related Press on the Pophouse headquarters in Stockholm earlier this month. “However these guys are a multimedia firm, they’re not seeking to simply purchase my catalog, they wish to make one thing new.”

4 many years after her breakthrough solo album, the 70-year-old Queens native continues to be brimming with concepts and the vitality to convey them to stage.

Lauper mentioned she’s not aiming to copy the glittery supernova dropped at stage in ABBA Voyage the place stupefying know-how gives digital avatars of the ABBA band members as they seemed of their Seventies heyday, however moderately an “immersive theater piece” that transports audiences to the New York she grew up in.

“It’s about the place I got here from and the three girls that have been very influential in my life, my mother, my grandmother and my aunt,” she mentioned.

Lauper has lengthy advocated for girls’s rights and gender equality, and her 1983 hit “Ladies Simply Wish to Have Enjoyable,” reinvented by different feminine artists via the years, has grow to be a feminist anthem. Lauper appears humbled by this duty.

It was throughout the massive Ladies’s March in 2017 following the inauguration of Donald Trump the place she noticed protesters with indicators studying “Ladies simply wish to have enjoyable(damental rights)”that gave her the impetus to lift cash for girls’s well being. Thus far, she has raised greater than $150,000 to assist small organizations that present protected and authorized abortions.

“I grew up with three girls. I noticed the disenfranchisement very clearly. And I noticed the struggles, I noticed the enjoyment, I noticed the love,” she mentioned. “And it made me come out with boxing gloves on.”

Lauper hopes the brand new present can convey the recollections of these girls again to life a bit, together with “the explanations I sang sure songs, and the issues that I wrote about.”

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