NFL defends focus on Swift ‘pop cultural moment’-ZoomTech News

The NFL on Wednesday defended its latest protection of pop celebrity Taylor Swift and Kansas Metropolis Chiefs tight finish Travis Kelce amid backlash from followers and even Kelce himself, who mentioned the league is “overdoing it” with its consideration towards the duo’s rumored romance.

Swift has attended the Chiefs’ previous two video games, together with their 23-20 win over the New York Jets on Sunday night time at MetLife Stadium, which was essentially the most watched Sunday present because the Tremendous Bowl with a mean of 27 million TV viewers, based on NBC Sports activities.

The published featured advertisements for the forthcoming live performance movie “Taylor Swift: The Eras Tour” and on a number of events lower to Swift, who cheered on the Chiefs enthusiastically from her luxurious field seats, whereas commentators made references to her track lyrics.

The NFL has performed alongside, significantly on its social media accounts. After the Chiefs’ win over the Jets, the NFL’s Instagram bio learn, “chiefs are 2-0 as swifties,” whereas its bio on X learn, “NFL (Taylor’s Model).”

“We often change our bios and profile imagery based mostly on what’s occurring in and round our video games, in addition to culturally,” the NFL wrote in an announcement Wednesday. “The Taylor Swift and Travis Kelce information has been a pop cultural second we have leaned into in actual time, because it’s an intersection of sport and leisure, and we have seen an unbelievable quantity of positivity across the sport.”

The league went on to state, “The overwhelming majority of our content material has remained centered on the sport, our gamers and number of different initiatives, together with our Toy Story Funday Soccer alt-cast, the worldwide video games and extra.”

Kelce opened up on his ideas in regards to the celeb protection by the NFL and its broadcasts on the newest episode of his podcast “New Heights with Jason and Travis Kelce,” saying he thinks it must “relax.”

Requested in regards to the consideration positioned on him and Swift, Kelce mentioned, “I feel it is enjoyable once they present who was on the sport. I feel it brings a bit of bit extra to the environment, brings a bit of bit extra to what you are watching. However on the similar time, I feel …”

His brother then interjected: “They’re overdoing it.”

Kelce agreed: “They’re overdoing it a bit of bit, for certain, particularly my scenario. [But] I feel they’re simply attempting to have enjoyable with it.”

Info from Reuters was used on this report.


Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top