Buffalo Payments head coach Sean McDermott has apologised for referencing the 9/11 hijackers in a group assembly in 2019.
Practically 3,000 individuals have been killed within the al-Qaeda assaults on 11 September, 2001 in the US.
McDermott, 49, made the feedback, which have been first reported on Thursday, when speaking concerning the significance of excellent communication inside a group.
He mentioned he “regretted and apologised” for his phrases on the time and would “do the identical with the group at this time”.
“Not solely was 9/11 a horrific occasion in our nation’s historical past, however a day I misplaced household buddy,” McDermott added.
He mentioned that after realising how the message on the 2019 coaching camp sounded, he referred to as one other assembly an hour later to apologise to his gamers.
“It was mentioning 9/11 within the context of the group assembly – the purpose of the assembly was concerning the significance of communication and being on the identical web page as a group,” he mentioned.
“As I discussed to the group then that I regretted and apologised for me not going a adequate job of speaking my level, I’ll do the identical with the group at this time.
“So if there’s anybody new, they perceive how essential that’s to me and my household as a result of it is an essential occasion, a horrific occasion in our historical past.”
Hijackers crashed two airliners into the Twin Towers of the World Commerce Middle, and a 3rd hit the Pentagon, the headquarters of the US Division of Protection on 9/11.
A fourth aircraft crashed in Pennsylvania after a passenger revolt.
“If anybody misinterpreted or did not perceive my message, I apologise I did not do a adequate job of speaking clearly the intent of my message,” McDermott added.
“I felt it was essential then, and I nonetheless really feel prefer it’s essential.”