‘Alan Sugar said, ‘Ring Alex Ferguson – he knows everyone’. He didn’t know much about him, either. I told Sugar, but he went ahead and hired him anyway’: Ex-Tottenham executive on mistake of appointing Christian Gross-ZoomTech News


Tottenham Hotspur had simply 13 factors from their first 14 video games of the 1997/98 Premier League season when Gerry Francis was sacked, and chairman Alan Sugar needed to make a left-field appointment to show the membership’s fortunes round.

Looking for the recommendation of Tottenham’s former supervisor David Pleat, Sugar needed to be taught extra about two-time Swiss Tremendous League winner Christian Gross. Pleat, although, knew little of the Swiss supervisor who had had success with Grasshopper in 1995 and 1996.


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